MichiMadness 2026 Sponsorship & Partnership Proposal

We invite your organization to partner with **Michelada Madness**, the region’s premier festival celebrating the fusion of high-octane motorsports and culinary culture. Hosted at the renowned **Kansas International Dragway**, this event is more than just a competition—it is a full-throttle experience bringing together car enthusiasts, foodies, families, and community leaders. 

By combining a professional **Michelada competition**, an exciting **car show**, and live **drag racing**, we have created a unique demographic cross-section that offers sponsors unparalleled exposure to a diverse and engaged audience. 

Event Snapshot

• Event Name: Michelada Madness

• Location: Kansas International Dragway

• Components: Regional Michelada Competition, Car Show (Multiple Categories), Live Drag Racing, Vendor Market, Live DJ & Dance Party.

• Audience: Local families, car club members, regional food enthusiasts, and motorsports fans. 

This event provides valuable **sponsorship opportunities** for businesses looking to connect with a vibrant community.

1. Unique Market Exposure

Unlike standard car shows or food festivals, Michelada Madness uniquely captures two passionate fanbases at once. Your brand will gain visibility among automotive enthusiasts investing in their vehicles and culinary fans searching for the next great taste.

2. High Engagement Volume

Michelada Madness is an all-day event that transitions into a vibrant night party at the Kansas International Dragway. Sponsors benefit from hours of dwell time, fostering meaningful interactions with potential customers instead of mere fleeting glances.

3. Community Centric

We pride ourselves on being a community-first event. By sponsoring Michelada Madness, your brand not only aligns with local culture but also supports local competition and safe, organized motorsports, including thrilling drag racing events.

Our event features three distinct pillars of entertainment, ensuring high energy from gates open to gates close.

1. The Michelada Madness

This is the heart of the flavor experience. We host vendors from local hotspots, out-of-town restaurants, and even out-of-state competitors.

• The Competition: Entrants battle for the title of "Best Michelada," judged on flavor, presentation, and creativity.

• The Engagement: Attendees purchase event tickets to sample michelada’s, ensuring traffic flows directly to vendor and sponsor booths.

2. Motors & Motorsports at Kansas International Dragway

Hosted at a premier racing facility, the automotive aspect is professional and thrilling.

• The Car Show: A static display featuring a variety of categories including Classic Muscle, Imports, Lowriders, and Modern Performance that will be awarded under top 35 . Trophies are awarded for Best in Show and Category Winners.

• Drag Racing: Live, competitive drag racing on the strip at Kansas International Dragway provides high-decibel excitement and keeps the crowd glued to the trackside—ideal for banner placement and PA announcements with K.I.D approval.

3. The Atmosphere

We create a festival vibe that keeps attendees on-site all day.

• Shopping & Vendors: A curated market of local businesses.

• Music & Nightlife: A live DJ plays throughout the day, transitioning into a high-energy dance party at night.

• Food & Drink: A full variety of food trucks and a fully stocked bar.