Last Updated: 04/14/2026
Michelada Madness ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase tickets, buy merchandise, or otherwise interact with us.
Please read this Privacy Policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Personally identifiable information, such as your name, shipping address, email address, and telephone number, that you voluntarily give to us when you purchase tickets, buy merchandise, register as a vendor, or contact us. We collect this data through forms processed by Formspree.io, ticketing checkout via Ticket Tailor, subscriptions through GoDaddy and e-commerce checkout via Squarespace.
- Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Site. Note: We do not store your financial information directly. All payments are processed securely through our third-party platforms (Ticket Tailor for tickets and Squarespace for merchandise).
- Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.
2. How We Use Your Information
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:
- Process and fulfill your ticket purchases, merchandise orders, and vendor applications.
- Send you confirmation emails, event updates, and administrative information.
- Deliver targeted advertising, coupons, newsletters, and other information regarding our events and website.
- Improve our website layout, performance, and user experience.
- Respond to customer service requests and resolve disputes.
- Monitor and analyze usage and trends to improve your experience with the Site.
3. Disclosure of Your Information
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
- Third-Party Service Providers: We share your information with third parties that perform services for us or on our behalf. Specifically, we utilize:
- Squarespace: To host our website and process merchandise sales.
- Ticket Tailor: To process event ticket sales and manage admissions.
- Formspree.io: To securely capture and deliver vendor applications and contact form submissions.
- Google Analytics: To monitor and analyze website traffic.
- By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
4. Tracking Technologies
- Cookies and Web Beacons: We may use cookies, web beacons, tracking pixels, and other tracking technologies provided by Squarespace to help customize the Site and improve your experience. You can set your browser to refuse all or some browser cookies. If you disable or refuse cookies, please note that some parts of the Site may become inaccessible or not function properly.
- Google Analytics: We use Google Analytics to analyze website traffic and user behavior. Google Analytics utilizes cookies and similar technologies to collect and analyze information about the use of our Site and report on activities and trends. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/, and you can opt out of them by downloading the Google Analytics opt-out browser add-on.
5. Security of Your Information
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
6. Your Options Regarding Your Information
- Emails and Communications: If you no longer wish to receive correspondence, emails, or other marketing communications from us, you may opt-out by clicking the "unsubscribe" link located at the bottom of our emails, or by contacting us using the contact information provided below.
7. Policy for Children
We do not knowingly solicit information from or market to children under the age of 13. If we learn we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you become aware of any data we have collected from children under age 13, please contact us.
8. Changes to This Privacy Policy
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site. You are encouraged to periodically review this Privacy Policy to stay informed of updates.
9. Contact Us
If you have questions or comments about this Privacy Policy, please contact us at: